Privacy Policy

We at The Baobab Network and Baobab insights take steps to ensure how your personal information is used and shared, we take this process very seriously. If you have any questions about how data is used on Baobab Insights please email [email protected].

By using or accessing the Service in any manner, you acknowledge that you accept the practices and policies outlined in the Privacy Policy and you consent that we will collect, use and share your information as outlined in the Privacy Policy.

What do we collect

During the account registration process a user account is created in which we ask for personal details such as name, email address and bank details. Your email address will be used to inform you of new services, releases, upcoming news and other changes such as those to our Terms of Service.

We post user testimonials on our website. These testimonials will include names and other personal information, we acquire permission from our users prior to posting.

We collect certain data on the start-up ecosystem in Africa, such as (but not limited to) start-ups, investors, investments and supporting organisations, through our business operations and research. We seek permission to publish elements of this data where applicable.

How do we collect and store this data?

Most of the personal information is provided to us directly by you for one of the following reasons:

  • You have made an enquiry to us
  • You have applied to The Baobab Network
  • You subscribe to our newsletter
  • You have applied to a job with us
  • You have engaged with us as a representative of your organisation 

Data is stored in our records and with third parties that provide essential services, it is only accessible on a need to know basis.

  • You have the right to access: You have the right to ask us for copies of your personal information. This right always applies.
  • You have the right to rectify information: You have the right to ask us to update any information which you believe is inaccurate. You also have the right to ask us to complete any information you think is incomplete. This right always applies.
  • You have the right to erase your data: Under certain circumstances, such as the termination of Service, you have the right to ask for your personal information to be erased from our systems. 

Service usage data

Usage details such as time, frequency, duration and pattern of use is collected and stored to help us to enhance the service and provide our users with the best possible service.

If you are a resident of the European Union, United Kingdom, Lichtenstein, Norway or Iceland, you may have additional rights under the EU General Data Protection Regulation (“GDPR”) with respect to your personal data.

We share Personal Data with third party service providers who work on our behalf and provide us with services described within our Terms of Service. These include:

  • Payment processors
  • Fraud prevention service providers
  • Analytics service providers
  • Hosting service providers

We share Personal Data where necessary to complete financial transactions initiated or authorised by you or provide you with a service you have requested.

We seek to protect Personal Data using appropriate measures:

  • The Baobab Insights website uses SSL (https)
  • Account passwords are encrypted when stored in our database
  • Access to Payment Processes is limited on a need to know basis

Data retention

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you Services. In some cases, we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations resolve disputes or collect fees owed.

We do not knowingly collect or solicit Personal Data from anyone under the age of 16. If you are 16 or under, please do not register or subscribe for any of our services. If we learn that we have collected Personal Data from a child under the age of 16 we will delete that information.

Usage of Personal Data

In certain circumstances we do share certain data with third parties as part of the Service that we provide as outlined in the Terms of Service.

We do not, and will not share your information with any third parties for the purposes of direct marketing.

Our Service provides links to other websites, the privacy notice does not cover how that organisation processes your personal information. We encourage you to read the privacy notices on the other websites you visit.

We use a third-party provider, MailChimp, to deliver our e-Newsletter and Insights in your Inbox. Should you opt-out of these emails we cannot add you back in, your data will be stored in their system as outlined in their Terms of Service and Privacy Policy. To opt-in you need to re-enter your email. Please contact a member of the team if you have any further questions at [email protected].


When you visit Baobab Insights website, we use a third-party service, Google Analytics, to collect standard internet log information and visitor behaviour patterns. We do this to find out such things as the number of visitors to the various parts of the site. This information is only processed in a way that does not directly identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Changes to our Privacy Policy

We are constantly looking to improve our Service, and therefore will need to update our Privacy Policy from time to time. We will alert you to any changes by placing a notice on our website or by sending you an email. By continuing to use our service you are agreeing to the changes to our Privacy Policy.